PLAY LIKE A GIRL
Our “female empowerment through athletics” soulmate.
In a 2015 study of 400 female C-suite executives, 94% of women in the C-suite were former athletes, 52% of them played sports at the collegiate level and 74% believe sports helped them accelerate professionally. Yet, by age 14 many girls are dropping out of sports two times the rate of boys due to lack of access, low quality of experience and the cost that is often associated with extracurricular activities.
We know strong, smart and powerful women are a key component to making the world a better place. The question is, how do we get our girls to grow up to be strong, smart and powerful adult women? We see a girl’s participation in athletics as one way to build the character, strength, confidence, resilience and tenacity required to become a force in the world.
Meet Play Like A Girl.
Play Like A Girl is a non-profit foundation that was established in 2004 by a cancer researcher and philanthropist Dr. Kimberly Clay for the purpose of advancing health and empowerment of girls and women through education.
More Than A Catchy Phrase
Play Like a Girl is a 501(c)3 charitable organization inspiring girls through sport and active play. What started with one woman in 2004 is now a national movement. Today, they’re leveling the playing field by leveraging the transferable skills girls gain from sport to give them a competitive edge in the classroom and propel young women into competitive, male-dominated careers in STEM. (Science, Technology, Engineering, and Mathematics.)
“The STEM field continues to grow, but only 24% of those jobs are held by women. That’s why we’re encouraging girls to explore a future in STEM. Through the Play Like a Girl programming experience, girls learn about different careers and career pathways in STEM while honing their leadership, critical thinking and problem-solving skills.”
They champion girls by uniquely leveraging sport to prepare and equip young women with the leadership skills and competitive spirit essential for success both on the playing field and in the workplace.
They’re also building a robust and diverse talent pipeline of young women in STEM.
Governed by a 13-member volunteer Board of Directors based in Nashville, Tennessee, Play Like a Girl serves more than 1,250 girls and women annually through a variety of programs and events.
Research continues to prove that by participating in sport young women and girls gain skills not only in leadership and teamwork, but also confidence and perseverance. At BRANWYN we seek to empower women and girls through athletics to live courageously and reach beyond their limits which is why we've decided to donate 1% of all of our sales to Play Like A Girl.
We couldn't be more thrilled to do our small part in supporting such an amazing organization!