How a Sustainably Minded Serial Entrepreneur Built a Planet-Positive Underwear Brand - BRANWYN | Performance Innerwear

How a Sustainably Minded Serial Entrepreneur Built a Planet-Positive Underwear Brand

September 2024 | "Most activewear is made of petroleum-based fibers such as nylon and polyester, so Branwyn's use of wool--sourced from ethically raised New Zealand sheep--sets it apart."
The top merino wool base layers to keep you comfortable anywhere Reading How a Sustainably Minded Serial Entrepreneur Built a Planet-Positive Underwear Brand 1 minute Next Does “Sweat Wicking” Clothing Have a Toxic Finish?
By Maggie Fisher
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How a Sustainably Minded Serial Entrepreneur Built a Planet-Positive Underwear Brand | Strawberry Saroyan | Inc.com | September 2024 Issue

Serial entrepreneur Jeff Shafer, found new inspiration in merino wool, leading to the creation of Branwyn, a performance wear brand focused on women's bras and underwear. Branwyn stands out for its use of ethically sourced ZQ merino wool, which is naturally moisture-wicking, temperature regulating, and antimicrobial. Despite challenges like overcoming preconceived notions about wool, the brand has seen rapid growth, driven by its commitment to sustainability and female empowerment. Shafer plans to pass the CEO role to Deanne Buck, ensuring the brand's values remain at its core as it continues to grow.

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OUR MERINO COLLECTIONS
Models wears BRANWYN's seamless compressive shorts, a black Merino Wool bike short with a 6 inch inseam. Great for hiking, yoga, and the gym. Wearing BRANWYN's Merino sustainable Essential Compressive Short from the back. Merino wool biker short from BRANWYN.
Essential Compressive Shorts
$85.00 USD
93 reviews
Image shows a woman wearing BRANWYN's Compressive Racerback Sports Bra, a compression sports bra designed for high-impact adventures, running and the gym. This compressive, body-hugging sports bra features an updated racerback and shoulder strap design for a more inclusive fit, ensuring maximum comfort and freedom of movement. Image shows a woman wearing BRANWYN's Compressive Racerback Sports Bra, a compression sports bra designed for high-impact adventures. This compressive, body-hugging sports bra features an updated racerback and shoulder strap design for a more inclusive fit, ensuring maximum comfort and freedom of movement. Made from a heavy-weight 4-way Merino knit with a POWRspun blend of 76% extra fine Merino, 14% nylon, and 10% elastane, it provides breathable, sustainable support. BPA, PFAS, and forever-chemical free, t
Essential Racerback Sports Bra
$85.00 USD
367 reviews
Front view of BRANWYN Essential Bralette in Light Nude, seamless ZQ Merino wool bralette. Woman stretching in BRANWYN Essential Bralette in Light Nude, naturally moisture-wicking Merino bralette for performance
Essential Bralette
$52.00 USD
2708 reviews
Side view of BRANWYN's Busty Bra in Black, seamless underwire free Merino bralette. Side angle of sustainable Merino Busty Bra in black, supportive wireless bra for large busts.
Essential Busty Bra
$62.00 USD
2173 reviews
Woman wearing BRANWYN's Essential Hipster, a high waisted merino wool underwear from the Essential Collection. Made from soft, moisture-wicking Merino wool using seamless technology, this performance innerwear provides performance, comfort, and sustainability. The fabric is free from BPA, PFAS, and forever chemicals. Woman wearing BRANWYN's Essential Hipster: light grey high waisted Merino Wool Underwear and matching Merino Wool bra.
Essential Hipster
$40.00 USD
1237 reviews
Woman wearing BRANWYN's Essential Bikini, a underwear from the Essential Collection. Made from soft, moisture-wicking Merino wool using seamless technology, this performance innerwear provides performance, comfort, and sustainability. The fabric is free from BPA, PFAS, and forever chemicals. Woman wearing BRANWYN's Essential Bikini, a underwear from the Essential Collection. Made from soft, moisture-wicking Merino wool using seamless technology, this performance innerwear provides performance, comfort, and sustainability. The fabric is free from BPA, PFAS, and forever chemicals.
Essential Bikini
$38.00 USD
840 reviews
Woman wearing BRANWYN's Essential Thong, a Merino wool thong from the Essential Collection. Made from soft, moisture-wicking Merino wool using seamless technology, this performance innerwear provides performance, comfort, and sustainability. The fabric is free from BPA, PFAS, and forever chemicals. Woman wearing BRANWYN's Essential Merino Wool Thong, a underwear from the Essential Collection. Made from soft, moisture-wicking Merino wool using seamless technology, this performance innerwear provides performance, comfort, and sustainability. The fabric is free from BPA, PFAS, and forever chemicals.
Essential Thong
$36.00 USD
333 reviews
Image shows a woman wearing BRANWYN's Compressive Leggings, a compression leggings designed for movement and high-performance comfort. These compressive, body-sculpting leggings offer a second-skin feel with the natural breathability and sustainability of Merino wool. Made from a POWRspun blend of 76% extra fine Merino, 14% nylon, and 10% elastane, they provide warmth, support, and flexibility for everything from chilly morning runs to everyday wear. Featuring a full-length 28” inseam for added coverage, th Image shows a woman wearing BRANWYN's Compressive Leggings, a compression leggings designed for movement and high-performance comfort. These compressive, body-sculpting leggings offer a second-skin feel with the natural breathability and sustainability of Merino wool. Made from a POWRspun blend of 76% extra fine Merino, 14% nylon, and 10% elastane, they provide warmth, support, and flexibility for everything from chilly morning runs to everyday wear. Featuring a full-length 28” inseam for added coverage, th
Essential Compressive Leggings
$158.00 USD
27 reviews
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Side profile of BRANWYN Essential Boyshort seamless Merino Underwear in black. Essential Boyshort - BRANWYN | Performance Innerwear
Essential Boyshort
$42.00 USD
No reviews

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Merino is super soft like cashmere!

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