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Merino Making Waves in US Market

February 25, 2026 | "An initial focus on outdoor women familiar with merino activewear has widened to buyers seeking garments made of natural fibres."

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Merino Making Waves in US Market | Otago Daily Times | Tim Cronshaw | February 25, 2026

This Otago Daily Times feature highlights how BRANWYN's rapid growth is helping bring New Zealand Merino wool to a wider U.S. audience, with the brand expanding beyond outdoor consumers to shoppers seeking natural fiber apparel. The article also spotlights BRANWYN’s commitment to ethically sourced ZQ Merino wool and its connection to the farmers and landscapes behind its seamless bras and underwear.

 

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