BRANWYN and the case for Merino wool as technical apparel | Sporting Goods Intelligence Europe| Valentina Giannella | May 15, 2026
SGI Europe highlighted BRANWYN for challenging the idea that high-performance apparel must rely on synthetic materials, pointing to the brand’s award-winning seamless Merino wool leggings and commitment to ZQ+ certified wool sourcing. The article emphasizes BRANWYN’s focus on creating technical performance apparel for women using natural fibers that deliver warmth, breathability, odor resistance, and compression without the use of BPA, PFAS, or other “forever chemicals.”