Imagine a world in which all women are empowered to live courageously.
EMPOWERMENT THROUGH ATHLETICS
We exist to create a foundation of confidence upon which active women will be their best by providing them the most comfortable, best performing, sustainable Performance Innerwear available today.
We are deeply committed to empowering women of all shapes, sizes, ages, races, ethnicities and sexual orientations to unleash their inner power.
Play Fierce. Stay Golden.
EMPOWERING BADASS WOMEN EVERYWHERE
We know every girl and woman has the power within to achieve their best in life and in sport. We extend this belief not only to our customers and employees, but also to our suppliers and communities in which we operate. To find out more about our non-profit and community partnerships, please check out our EMPOWER page.
Empowered women Empower women
"Do not wait for someone else to come and speak up for you. It's you who can change the world."