Our Story
Field Notes from New Zealand
BRANWYN traveled to the source of our Merino wool in New Zealand’s South Island to meet the sheep, shepherds, and landscapes behind the fiber—and see what responsible wool looks like on the ground.
Our Story
Designing Products from the Inside Out
What changes when outdoor gear is designed around women’s bodies from the very beginning?
Health and Wellness
Merino Wool’s Secret Superpowers
You already know Merino wool feels amazing. Here's the science behind why it supports your body in ways you might never have expected.
Adventure
Why Merino Wool Is Amazing for Water Sports
The science behind why Merino wool performs in water sports and stays comfortable from first splash to dry-off.
Seamless Merino Wool
Why We Choose Regenerative ZQ+ Wool
ZQ+ Merino wool traces every fiber back to regenerative farms, delivering softer, stronger, non-toxic Performance Innerwear that’s better for your body and the planet.
Seamless Merino Wool
The Anatomy of a Bra
Band, cups, straps, material. Let’s take a look at what actually matters (and why).
Health and Wellness
The Rise of Natural Fibers
Natural fibers are trending. Here’s why that shift is here to stay.
Health and Wellness
Sauna 101: The Newbie’s Guide Getting Your Sweat On
From stress relief and better sleep to heart health and hormonal support, saunaing offers science-backed benefits that may be especially powerful for women—here’s how to get started safely and comf...
Gear Guide
Why Merino is the Perfect Fit for Shoulder Season
Crisp mornings, surprise downpours, blazing sunshine? Shoulder season calls for head-to-toe Merino.
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Our Merino Collections
