Do You Need to Detox Your Sportswear? | Tiffanie Darke | The Financial Times | March 17, 2024
As highlighted in The Financial Times, the demand for sustainable and eco-friendly activewear is rising, and brands like BRANWYN are leading the charge with their innovative use of natural fibers. In response to environmental concerns associated with synthetic materials, BRANWYN’s wool sports bra stands out as a superior alternative, offering exceptional support, warmth, and breathability. This shift away from petrochemical-derived synthetics marks the beginning of a new era in performance wear.
Historically, natural fibers like merino wool were the norm in athletic wear. Synthetic fabrics gained popularity in the 1980s, dominating the market with materials like Lycra, Spandex, and Gore-Tex. However, these synthetics are now known to shed microplastics and involve harmful chemical treatments, contributing significantly to environmental pollution.
In response, BRANWYN’s merino wool bra exemplifies the benefits of returning to natural materials. With 81% wool, core-spun to ensure that nylon fibers do not touch the skin, these bras are Oeko-Tex certified and free from toxic chemicals. This ensures the wearer enjoys moisture-wicking, temperature regulation, and unparalleled comfort, making it ideal for activities like yoga and hiking.
BRANWYN’s commitment to sustainability extends to their entire range, including merino panties and wool underwear for women. These products provide excellent hygiene and comfort, reflecting a growing trend towards sustainable bras and active underwear that do not compromise on performance.
Brands like BRANWYN are at the forefront of a movement away from synthetic sportswear. By embracing materials like merino wool, they offer environmentally friendly alternatives that keep wearers cool, dry, and comfortable while reducing the ecological footprint of their products. Detox your sportswear wardrobe with BRANWYN’s merino wool bras and underwear, designed for the modern, eco-conscious athlete.
